We all know that digital online marketing is general low cost. However how effective is it? Does it reach you? Does to hold your attention, inspire you to 'click' on or turn off?
Direct mail has a very valid place in today's market. It works alongside your other marketing activities. It shouldn't be ignored. People of a certain demographic, in this case of pensionable age, enjoy receiving relevant, valid direct mail. They enjoy receiving something of interest to them through the post, holding it in their hands and connecting with the outside world. Let's not forget our important older generation, as one day soon that will be us.
Keep in touch with your customers.