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Case Studies

BPL Makes Waves With Swimming Lessons

BPL Voucher and Coupon
BPL needed some help to promote their children's swimming lessons. Along with printing leaflets offering a free swim lesson, we decided to run a targeted mailing to 4,000 homes, based on clearly defined demographics.  We focused on providing a striking, cost-effective postcard, with a strong and clear message and arranged for it to be mailed out over the school holidays.  

We also included a voucher/coupon code to the mail piece, so that we could collate and measure the responses that we received and lastly, we negotiated the postage carrier to get the best value for money and the greatest impact from the budget.
 
“The results were amazing! We received over 210 responses back, and from that 145 families booked a block of 8 swimming lessons. This was a real result for BPL.”
Aaron Kirkwood - Marketing Manager BPL
BPL

SSL campaign rings up the sales

Digital Printing
Action on Hearing Loss asked us to run a promotion to increase sales of their Domino range of personal listener devices. A personal listener is a mobile phone sized product that amplifies sound and transfers it to the owner via their hearing aid or headphones.  Working within the client's brand guidelines, we designed a clear and engaging introductory letter which including an unmissable customer offer together with a user-friendly order form to complete the transaction.

We printed the envelopes and used digital printing to personalise the letter and order form in order to maximise the response. We negotiated the best value postal carrier for the client before packing and mailing the letter on schedule. The response was phenomenal, at a cost of .84p per letter including design, print and postage, we had 13 orders ranging from £350-£550 within a month.

"SSL were extremely professional - they fully understood our needs and were able to suggest suitable postage alternatives to help save costs. They demonstrated good service, were prompt and efficient and the staff are friendly and helpful. We were made to feel important and nothing was too much trouble. SSL are a real pleasure to work with and I would recommend them to anyone."
Marketing Executive - Action on Hearing Loss
Action On Hearing Loss

Christmas cheer for charity

Design, Print and Mail
"Sheffield Hospitals Charity wanted to send an appeal to their supporters at Christmas using direct mail. This was aimed at both their current supporters and also people who had made a donation in the past but who had maybe not done so for a while. SSL were invited to tender for all aspects of the mail pack, including the design, print and mailing.

We worked with the Communications Manager to produce a pack that was attractive, easy to read, easy to respond to, and cost effective. The mailing was sent to supporters at the end of December, with donations coming back all through the Christmas period. With a great response from donors, it proved to be the Charity’s most successful direct mail appeal to date.”

Duncan Batty - Head of Fundraising & Development

Sheffield Hospitals Charity
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