Action on Hearing Loss asked us to run a promotion to increase sales of their Domino range of personal listener devices. A personal listener is a mobile phone sized product that amplifies sound and transfers it to the owner via their hearing aid or headphones. Working within the client's brand guidelines, we designed a clear and engaging introductory letter which including an unmissable customer offer together with a user-friendly order form to complete the transaction.
We printed the envelopes and used digital printing to personalise the letter and order form in order to maximise the response. We negotiated the best value postal carrier for the client before packing and mailing the letter on schedule. The response was phenomenal, at a cost of .84p per letter including design, print and postage, we had 13 orders ranging from £350-£550 within a month.
"SSL were extremely professional - they fully understood our needs
and were able to suggest suitable postage alternatives to help save
costs. They demonstrated good service, were prompt and efficient and the
staff are friendly and helpful. We were made to feel important and
nothing was too much trouble. SSL are a real pleasure to work with and I
would recommend them to anyone."